There’s something about horchata that feels like home. Sweet, creamy, a little nostalgic. For Selena Gomez, it’s also now a cookie.
OREO’s latest limited-edition drop, dreamed up with Gomez, is a full sensory callback to the Mexican-inspired drink. Chocolate-cinnamon wafers. A duo of creme layers: one rich with cinnamon chocolate, the other sweetened condensed milk and cinnamon sugar. It’s comfort in cookie form.
But this isn’t just a snack—it’s a story.
Each pack features six unique cookie designs reflecting moments from Gomez’s life and fan culture. One even spells out “Selenators,” nodding to her longtime supporters. And for a lucky few, one in three packages includes her signature pressed into a cookie.
Beyond flavor, it’s purpose-built. Proceeds go to the Rare Impact Fund, Gomez’s nonprofit that expands youth mental health access worldwide. The message: you can indulge and impact at the same time.
In a market flooded with celebrity collabs, this one feels less like a gimmick and more like a diary entry. Gomez isn’t just slapping her name on a package—she’s baking in pieces of her identity, her roots, and her cause.
Because when flavor meets feeling, fans don’t just buy. They believe.
