You’ve joked about buying a celebrity’s bathwater. Dr. Squatch actually bottled it—in soap form.
The brand launched a limited run of “Sydney’s Bathwater Bliss,” a soap made with actual water from a bath Sydney Sweeney took during a product shoot. Yes, really.
This is what happens when meme culture meets marketing chops. Inspired by fan jokes (and thirst tweets), the product turned absurdity into engagement—and self-care. Made with sand, pine bark extract, and a scent that channels the Pacific Northwest, it was more than a novelty. It was Dr. Squatch doubling down on its weird, woodsy ethos.
Sweeney, who starred in a viral ad for the brand, nailed the tone: “It’s a full-circle moment… hopefully it encourages people to take care of themselves.” Translation: let’s laugh, but also lather up.
The internet, of course, had thoughts—ranging from “marketing genius” to “what has humanity come to.” But that’s the point. Dr. Squatch wasn’t trying to please everyone. It was trying to be memorable. And in a market where personal care ads rarely crack a smile, weird might just be the smartest scent.
