Turns out, you can actually shave an island—if you’re playing Fortnite?
Manscaped just dropped into Fortnite with “Razor Island,” a playable map that turns shaving into sport. Shaped like a giant bearded face, the island lets players buzz through overgrown hair, complete facial hair quests, and unlock weapons inspired by the brand’s product line.
This isn’t just product placement—it’s full-blown worldbuilding. Built with Druid Creative, the map features tribute tools, eccentric NPCs, and an in-game HQ that mirrors Manscaped’s real-life vibe. Players can even snap selfies in photo mode, then flex their custom beard creations on socials.
And while the brand made its name below the belt, Razor Island shifts the spotlight to its newer face-grooming line—no popup ads required.
It’s also timed with contests hosted by streamers like AussieAntics and Jetpacklouie, where players compete for real-world rewards by virtually shaving a digital head.
In a sea of Fortnite brand drops, Manscaped’s might be the weirdest. It’s also one of the most honest. The brand didn’t just show up—they made the game about them. Which, when done right, is kind of the whole point.
