Remember your first Star Wars screening? Midnight show, plastic lightsabers, someone in a full Chewbacca suit sitting three rows up. That’s the energy Coca-Cola is channeling in its new “Refresh Your Galaxy” campaign.
This isn’t just a co-branded can drop. It’s an interactive experience where scanning a Coke can or billboard launches an AR hologram—yes, like Leia’s famous message—letting fans record and share their own transmissions.
With 27 limited-edition designs spanning Grogu to Amidala and exclusives tucked away in Disney parks and Tokyo vending machines, the campaign blurs the line between collectible and connection.
A hero film, a Coke-turned-lightsaber, and a crowd-pleasing movie theater moment set the tone. But the real move? Making fandom participatory.
In a galaxy where brand tie-ins often feel forced, Coca-Cola’s figured out that fans don’t just want merch—they want meaning. And maybe, a lightsaber bottle to go with it.
