Coca-Cola’s Latest Collab Goes Full Jedi

Coca-Cola just dropped something for Star Wars fans—and it’s way more than a collectible can.

These coca cola cans unlock star wars holograms 1
These coca cola cans unlock star wars holograms 1

Remember your first Star Wars screening? Midnight show, plastic lightsabers, someone in a full Chewbacca suit sitting three rows up. That’s the energy Coca-Cola is channeling in its new “Refresh Your Galaxy” campaign.

This isn’t just a co-branded can drop. It’s an interactive experience where scanning a Coke can or billboard launches an AR hologram—yes, like Leia’s famous message—letting fans record and share their own transmissions.

With 27 limited-edition designs spanning Grogu to Amidala and exclusives tucked away in Disney parks and Tokyo vending machines, the campaign blurs the line between collectible and connection.

A hero film, a Coke-turned-lightsaber, and a crowd-pleasing movie theater moment set the tone. But the real move? Making fandom participatory.

In a galaxy where brand tie-ins often feel forced, Coca-Cola’s figured out that fans don’t just want merch—they want meaning. And maybe, a lightsaber bottle to go with it.

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