Sometimes the best way to win is to play a different game. That’s exactly what Liquid Death did.
They wanted to take on Arizona Iced Tea. But instead of starting a Twitter beef or running flashy ads, they took a detour — to a tiny town in Nebraska called Arizona. Real place. 278 people.
Then they did something no one saw coming: got voted in as the town’s official iced tea. Like, an actual government vote.
Liquid Death threw a party, filmed the whole thing like a deadpan documentary, and handed out tea to every local they met — from the guy with a chainsaw collection to the mini mart that already had their artwork on the walls.
It’s ridiculous in the best way. Because they didn’t just make fun of the iced tea space — they found a loophole and made it theirs.
When you’re up against a name like Arizona, sometimes the smartest move is to become Arizona. Literally.
