Let’s skip the obvious. Sure, AI can help write emails faster. But the real magic? It’s in how brands are experimenting with fresh ideas, testing bold hypotheses, and discovering unexpected wins.
Product development: Brands are using AI to explore flavor trends, customer data, and mood boards, launching new SKUs faster. Some brands are tapping AI during early brainstorming to test flavor directions, refine positioning, and uncover ingredients gaining momentum, all before stepping into a test kitchen.
Product testing: A beauty brand ran competitor reviews through AI, uncovered a hidden frustration, and built a campaign around it. Colgate’s using digital twins to simulate reactions, and indie skincare brands are getting scrappy with lightweight AI tools to test claims and tweak packaging before launch.
Personalization: Pet brands are using AI to predict demand shifts and adjust quickly to seasonal changes. Others tailor recommendations based on real-time shopping behavior. Home cleaning and wellness brands are using tools like Spate to track niche trends.
Brands winning with AI aren’t following a playbook. They’re mixing, testing, and pushing boundaries. The real magic happens when you stop asking if AI can help, and start asking: where have you not tried it yet?
