Gut health is no longer niche—it’s the new baseline of mainstream wellness. But the rules are changing. Where we once reached for capsules, powders, and pills, the next evolution is happening where it counts most: the plate. And it’s not about elimination, it’s about diversity. The new gold standard? More plants, more fiber, more functional ingredients with real-world benefits.
That’s the strategic thinking behind ZOE Daily30+—a plant-packed scoop of 30+ whole foods designed to transform your average meal into a microbiome-friendly moment. Instead of isolating nutrients, Daily30+ delivers fiber in its original, complex form—over 35 types of it—alongside 7,000+ plant compounds. Designed by the world’s largest nutrition science team, it’s not just a supplement; it’s a quiet rebuke of how we’ve been taught to “optimize” health.
To prove it works, ZOE ran a six-week randomized controlled trial—rare for the category. Compared to both a probiotic capsule and even calorically-matched croutons, Daily30+ users saw meaningful changes: 70% reported digestive improvement, 51% felt more energized, and nearly half said their mood improved. When added to meals, it didn’t just increase fiber—it increased fullness by 41%, satisfaction by 22%, and slashed post-meal cravings by up to 70%.
But the real win? People stuck with it. No bitter pills. No chalky blends. Just a simple scoop over dinner that makes the microbiome thrive.
ZOE isn’t just launching a new product—they’re reframing what gut health should look like: diverse, food-first, and frictionless. As our relationship with wellness grows more grounded and intelligent, Daily30+ signals a shift from supplementation to integration. Because the future of health isn’t something you swallow—it’s something you savor.
