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  • Waterdrop Is What Hydration Looks Like Now

    Waterdrop Is What Hydration Looks Like Now

    July 11, 2025
  • Inside the Bold New Look of Matheson Food

    Inside the Bold New Look of Matheson Food

    July 11, 2025
  • Whiskas’ Purrcast Gives Kitten Advice from Cats

    Whiskas’ Purrcast Gives Kitten Advice from Cats

    July 11, 2025
  • Neuro Gum Drops Mints for Focus and Energy

    Neuro Gum Drops Mints for Focus and Energy

    July 10, 2025
  • Chaos Might Be the Best Thing for Brands

    Chaos Might Be the Best Thing for Brands

    What brands can learn from PR disasters, public backlash, and moments of total mess.

    June 12, 2025
  • Sales Are Now More Machine Than Human

    Sales Are Now More Machine Than Human

    AI will be selling products inside its prompts. What could that future look like for brands?

    June 5, 2025
  • The Recession Is Already in Your Cart

    The Recession Is Already in Your Cart

    Dopamine is cheaper than rent now. And brands are selling it in portable travel-size.

    May 29, 2025

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