Beauty packaging has a usability problem. In a category built around transformation, there’s been little room for the realities of chronic pain, dexterity issues, or fatigue. Products are designed for the ideal user — not the many real ones navigating arthritis, joint conditions, or just hands that don’t always cooperate.

Tilt Beauty flips that. Launched by 22-year-old Aerin Glazer — who grew up with psoriatic arthritis — the brand asks a bigger question: What if beauty was engineered for comfort from the start? That thinking turned into Tilt, a line of ergonomic, refillable makeup tools and sensitive-skin-safe formulas that don’t just work for people with arthritis — they work better for everyone.
From the tear-away pull tabs to the curved mascara wand that doesn’t force awkward hand angles, Tilt’s design system has been rigorously developed to earn The Arthritis Foundation’s Ease of Use® Certification — the first of its kind in beauty. Products also carry the National Psoriasis Foundation’s Seal of Recognition®, and every formula is infused with Tilt’s own Calm Complex: a blend of colloidal oatmeal, ceramide NP, and vitamin E that hydrates and soothes without triggering skin drama.

It’s not a niche proposition, either. Items like the Grip Stick (a hydrating, sheer lip treatment) and Lashscape (a curling, lengthening mascara in a short wand format) have already scooped major beauty awards and landed on Revolve. Refills reduce plastic by 76%, while a recycling partnership with Pact Collective closes the loop.
Tilt isn’t marketing “inclusive beauty” — it’s practicing it. And in doing so, it quietly reframes who beauty is for, how it should feel, and what we should expect from the brands that say they care. Because access isn’t an afterthought — it’s the future of good design.